As a national body with member organisations operating state by state:
- We have the advantage of being able to deliver corporate partnerships and messages that have strong national reach with a tailored local focus.
- We have a strong team, led by a national manager as a central point of contact.
Animal welfare is high on the agenda for customers and employees:
- 64% of Australian families have one pet or more.
- Animals are used to promote people products more than any other product.
- Animal welfare is recognised as one of the most popular charity causes for employee volunteering.
The strongest case for payroll giving must surely be the link to human resources; increased employee goodwill, improved staff morale and better recruitment and retention rates
Ethical Corporation magazine
Cause related marketing & customer fundraising campaigns
48% of consumers said that cause-related marketing motivated them to switch brand, increase usage or try a new product
Business in the Community Brand Benefit Report