Corporate Partnerships
As a National organisation with member organisations operating State by State, we have the unique advantage of being able to deliver corporate partnerships and messages that have strong national reach with a tailored local focus.
Our partnerships are business relevant and able to address corporate objectives while delivering measurable community benefit via our special projects and programs.
Why Animal Welfare?
• 64% of Australian families have one pet or more.
• Animals are used to promote people products more than any other product.
• 21% of customers of the UK Cooperative Supermarket chain rated animal welfare as their top ethical priority compared to 4% who chose climate change.
• Animal welfare is recognised as one of the most popular charity causes for employee volunteering.
Animal welfare is high on the agenda for your customers and employees
Why Work with us?
We have a dedicated partnerships team with expertise in marketing, PR, program management and volunteer management. The team is led by a national manager as a central point of contact who will work closely with your organisation to make sure we reach the full potential of every partnership program, both nationally and on a State by State basis.
AWLA business partners can take advantage of various mechanisms that will help achieve MARKETING AND CORPORATE SOCIAL RESPONSIBILITY OBJECTIVES:
• Programs tailored to reach your target audience and increase brand awareness, reinforce your brand image or increase sales
• Innovative and creative programs that achieve measurable community benefit relevant to your business objectives
• High profile awareness raising campaigns and PR drives that promote positive company reputation in the community
• Program evaluation and reporting in line with internationally recognised corporate community investment measurement tool LBG, requirements www.lbg-australia.com
• A relevant community partnership to add to your overall CSR portfolio.
• Corporate employee involvement opportunities that support employee development and wellbeing
How it works
Cause related marketing & customer fundraising campaigns
48% of consumers said that cause-related marketing motivated them to switch brand, increase usage or try a new product – Business in the Community Brand Benefit Report (UK)
In-kind donations
Around one third or more of the value of donations made by business to community groups come in the form of in-kind donations - Australian Bureau of Statistics
Sponsorship & Media campaigns
When deciding to buy a product or service, 83% of the general public feel it is 'very' or 'fairly important' that a company shows a high degree of social responsibility – Sue Adkins, Director, Business in the Community (UK)
Employee volunteering
The vast majority of employees (74%) are unhappy with the limited opportunities they have to get involved with charities while at work - internet-based poll on careers website Monster.co.uk
Workplace Giving
“The strongest case for payroll giving must surely be the link to Human Resources; increased employee goodwill, improved staff morale, and better recruitment and retention rates” – Ethical Corporation magazine
If you are interested in working with a dynamic not for profit organisation able to deliver on your CSR and business objectives, contact Jill Gustave on 03 9321 7214 or email jgustave@lortsmith.com